The Fifth Column 

Is Selling Retail Online Worth the Initial Costs?

Moving a retail business online may seem formidable at first. But with the help of experts and a willingness to adapt, your business can soon be thriving on an online platform. Initial setup costs should be factored into the budget and plan, but these can be managed in ways to reduce the outlay, so your company begins to quickly generate profit on the web. Here are some other things you can do to mitigate costs and get your online business up and running.

Establish a Web Presence

Begin by designing a website. If you are not tech savvy, hire someone who can do it for you. Often, students will work inexpensively to test their skills and put together a dynamic website with cutting-edge features. Another option is to hire a local expert with relevant experience who can set up a great website very quickly. In addition to a website that features your products and services, you can become more firmly entrenched in cyber space by keeping a blog of weekly tips and information that will attract viewers who may decide to make a purchase. You can also become a guest blogger for other industry websites to indirectly promote your business along with your expertise.

Convert Print Materials to Digital Format

This can often be done with a software app, but you can also find local content writers or marketing experts. Transforming your fliers, mailers, and other marketing materials to a digital format is not only cheaper but can attract a wider range of interested potential customers. The cost is usually minimal for this type of service, unless you prefer using the app and doing it yourself, which is cheaper still.

Enlist an Expert’s Help

Depending on your comfort level with online commerce, you can hire an expert at any stage of the setup process. You may need just a few hours of a consultant’s help. Or you could hire a part-time webmaster to manage the online portal of the business. If you are selling products online that need to be shipped, hiring a part-time person can be affordable in the long-run.

Learn to do Business Online

There are plenty of resources to help you learn how to conduct business online. Read for general knowledge or specialize in areas of greatest concern or opportunity to ensure those are effectively managed. For example, if you sell essential oils, read up on how other doTERRA sellers do business with these products online.

Everyone is doing it, so join the growing number of online entrepreneurs who now understand the world is their oyster!

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