Gap Back-to-School ‘Hijab Ad’ Ignites Social Media
(Conversation) – In July, Gap launched its back to school advertising campaign featuring a group of children of colour from P.S. 153 in Harlem, New York, including a young girl wearing a hijab. The ad spurred positive media coverage for its celebratory inclusivity and a massive virulent debate on social media. Many applauded Gap’s decision, which they perceived as empowering women and girls around the world. Some who wear hijabs or wore hijabs shared the struggles they faced to find comfortable clothing in middle and high school. Hamida Ahmed, a…
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